global CONTENT series

multi-brand Content series across iconic outdoor destinations - with a combined following of 30M+.

Featuring collaborations with brands including Defender and Nikon — alongside a curated network of world-class athletes, filmmakers, and photographers.

The Content Residency is a multi-layered format developed by The Outsiders for producing and distributing content, designed for cross-pollination across aligned audiences.

Adventure is captured and shared as it unfolds. Across a two-week project arc, athletes, brands, and partners post curated and BTS content daily — driving significant organic reach through shared distribution.

A repeatable format across locations, seasons, and categories — building scale through a connected global series with compounding reach.

Context is what sets the format apart — world-building through real environments, real moments, and real people connected to place.

Explore Content Residency pilots →

TRAIL SERIES

Hakuba, JAPAN | 9–15 + locals week June 2026

Revelstoke, BC CANADA | 6–11 + locals week July 2026

Lake Tahoe, California & Nevada US | 15–22 + locals week July 2026

Jackson Hole, Wyoming US | 5–11 + locals week August 2026

Wānaka, NEW ZEALAND | 1–7 + locals week March 2027

SNOW SERIES

Wānaka, NEW ZEALAND | 1-7 + locals week September 2026

Revelstoke, BC CANADA | 8-15 + locals week December 2026

Jackson Hole, Wyoming US | 7-14 + locals week January 2027

Hokkaido, JAPAN | 3-10 + locals week February 2027

Mammoth, California US | 2-9 + locals week April 2027

That’s a wrap on our New Zealand Trail Content Residency for 2026 🎬 Thank you to Aotearoa for having us, and for everyone that helped bring these adventures to life. There were familiar faces and new friends, all making these projects so spec
There’s something so special about capturing real life, and real moments of adventure. Something @jayfrench does so beautifully. We were hosted by our new friends at @benlomondjourneys who welcomed us onto the land, and into a moment we won&r
Recovery and making sure to slow things down is a big part of our adventures. A beautiful rainy morning spent with new and old friends at @the.secret.sauna.nz was right on time. Thank you to @thecampnz @crosshillgeodomes @the.secret.sauna.nz for ho
A last minute sunset mission up New Zealand’s Mount Maud with @bradencurrie was one for the memory books. Thank you for taking us on a trail running adventure Braden. Special shout out to @jayfrench who made it to the top (1,000m elevation ga
The first few days back in Aotearoa did not disappoint. Peak Vert lived up to its name @conor_macfarlane @casey__brown__. Thank you @helibikenz_all_mountain_qtn for the adventure. Captured by @jayfrench
Epic adventure time in Aotearoa. Snowmoto photographer credit: @scottruzzene Defender, Inflite, Airbnb photographer credit @jayfrench
We hit the road in New Zealand this month with @dbjourney and Defender. We threw the bags into the back, and drove off into the mountains. Stills 1-2 photographer @jayfrench Still 3 photographer @scottruzzene Pictured @justinmayers #Defender
Thank you @snowmoto_nz for taking us all for a brap in the mountains. Google review “Just as fun as it looks.” Incredible stills captured by @scottruzzene @justinmayers @samleviings @mish_maree
The first few days of our Content Residency in Wānaka, New Zealand. Captured by @jayfrench @justinmayers @samleviings @mish_maree