What is a Content Residency?
Content Residencies are our flagship offering - an immersive multi-week, multi-brand content residency that brings together brands, athletes, and world-class creatives in incredible outdoor locations.
The key to why the content delivers? We have a bloody good time. We curate brand integrated experiences and moments that audiences want to be a part of.
Why We Built It
Marketing is evolving, fast. Traditional shoots can be siloed. Marketing budgets need to go further. We create conditions where creativity flows naturally, where content unfolds as epic experiences take place - resulting in incredible reach, engagement, and aligned audience cross-pollination.
UPcoming Content Residencies
Upcoming Content Residencies
SNOW / ski JAPAN
Hokkaido, JAPAN | Janaury 2026 (Dates TBD)
The Outsiders’ next Snow & Ski Content Residency will take place in Hokkaido, Japan, in January. This residency brings together 4 athletes across ski and snowboard and 4 crew across film and photography.
The trip will open with a couple of iconic days in Tokyo, then move north into Hokkaido to film across resort terrain, side-country zones, and backcountry locations with a trusted local operator. Throughout the trip, content will be shared across a combined ~1.5M following across athletes, brands, crew, and aligned partners — creating a cross-pollination effect between aligned audiences already engaged in snow, performance, and mountain environments. This is what makes The Outsiders Content Residencies so effective for reach: the aligned multi-brand approach allows budget investment to stretch further and delivers strong ROI.
RUN / MTB / Hike NZ
Wānaka, Aotearoa / New Zealand | 9-22 February 2026
A two-week Content Residency focused on running (gravel, trail), MTB, and hike storytelling across New Zealand’s late summer season. Built around major events including Natural Selection Tour and Tarawera Ultra-Trail by UTMB, the program brings together outdoor brands, elite athletes, and leading creatives for brand-integrated shoots and athlete development workshops. This program is designed to showcase Aotearoa’s landscapes and connect global audiences to the experiences we film.
SNOW / ski US
Mammoth, California USA | Early April 2026 (Dates TBD)
A two-week snow and ski Content Residency focused on spring skiing and mountain storytelling in California’s Eastern Sierra. Filming will centre on athlete-led shoots, destination features, and brand collaborations that capture the energy of late-season snow and connect global audiences to place through authentic content production.
RUN / MTB / Hike US
Lake Tahoe, California & Nevada USA | Late June 2026 (Dates TBD)
A two-week running (gravel, trail), MTB, and hike Content Residency filmed across the Lake Tahoe region. The program will align with major events including the Broken Arrow Skyrace and Western States Endurance Run, combining athlete-led shoots, brand collaborations, and tourism-driven storytelling.
snow / ski NZ
Wānaka, Aotearoa / New Zealand | Early September 2026 (Dates TBD)
A two-week Content Residency in Wānaka, New Zealand, bringing together outdoor brands, elite athletes, and leading creatives across the snow and ski categories. Filmed around snow season events including the Backcountry Invitational, the residency will capture world-class adventure storytelling through brand-integrated shoots, athlete development workshops, and live on-site editing — designed to showcase Aotearoa’s landscapes and connect global audiences to the experiences we film.