What is a Content Residency?

Content Residencies are our flagship offering - an immersive multi-week creative residency that brings together brands, athletes, and world-class creatives in incredible outdoor locations.

The key to why the content delivers? We have a bloody good time.

We curate brand integrated experiences and moments that audiences want to be a part of. We layer custom brand shoots, athlete events and tourism experiences - so we can share the beautiful places we visit in a way that others can then access for themselves. We connect outdoor brands to the places Outsiders seek.

Why We Built It

Marketing is evolving, fast. Traditional shoots can be siloed. We create conditions where creativity flows naturally, where content unfolds as experiences take place. We had a cross-pollination theory that we wanted to test, where we bring aligned brands, athletes, and creatives together. The result from our Content Residency pilot far surpassed the outcomes we could have imagined.

Inside a Content Residency

• Commercial Production – Brand and athlete shoots designed to deliver premium content in world-class outdoor environments.

• Epic Experiences - Adventures, missions, and moments that bring the stoke, content always hits harder when you are having a bloody good time.

• Creative Collaboration – Filmmakers, photographers, and athletes working side by side to create content that hits.

• Cultural Connection – Collaborations with local voices and communities that connect to place and culture.

• Community & Development – Connecting with local emerging creatives and athletes to share knowledge, skills, and build lasting connections with the places we visit.

Why It Matters for tourism?

Each Content Residency goes beyond production - it acts as a catalyst for tourism. By aligning with seasonal flows between hemispheres, we connect adventure audiences across the US, New Zealand, and beyond.

We create premium, evergreen, bookable tourism content that sparks awareness and drives visitation. We turn inspiration into action - not just inspiring, but being able to reach through the screen and experience the adventure for themselves. Check out our bookable travel section.