What do we actually do?

The Outsiders creates and operates Content Residencies — multi-brand, field-based production projects designed for performance-led distribution.

We bring together global athletes, filmmakers, brand partners and destinations to capture the adventure as it unfolds in real time, and distribute it across a coordinated two-week project arc.

Each residency is engineered for cross-pollination across aligned audiences — with athletes, brands and partners posting and resharing daily — driving reach, relevance, and commercial impact across today’s algorithms.

Every residency delivers:

• A combined average audience of 3M+ per project

• Premium evergreen content captured in-field

• Shared distribution across multiple brand and athlete channels

• A repeatable format that scales across global markets

Outsiders Content Residencies

Our flagship product.

Two-week, multi-brand productions set in world-class outdoor destinations — bringing together elite athletes, filmmakers and partners to create high-performance content at scale.

This is not a campaign.
It’s a repeatable format designed to drive:

• Awareness

• Brand alignment

• Ongoing collaboration

• Global reach across a connected ecosystem

Explore previous Content Residencies → Check out our previous Content Residencies

Commercials & Action Sports Films

Higher-scale productions delivered by Westbank Media (US). Feature-length commercials and action-sports films for when you need the highest level of storytelling and craft.

PR & MEDIA

Our sister agency OutsidePR are the leading outdoor PR agency in the US. With a client roster including Salomon, The North Face, Cotopaxi, Intrepid, and Suunto, and some of the best PR talent in the industry - you are in great company for your PR and earned media needs.

Let’s chat? Book a meeting here or you can email us below.