MTB / Trail / Hike US

content residency

Lake Tahoe, California & Nevada USA | Late June 2026 (Dates TBD)

A two-week MTB, trail, and hike Content Residency filmed across the Lake Tahoe region. The program will align with major events including the Broken Arrow Skyrace and Western States Endurance Run, combining athlete-led shoots, brand collaborations, and tourism-driven storytelling.

This two-week program brings together outdoor brands, elite athletes, and leading creatives to produce premium content in wild places — connecting global audiences to the landscapes and experiences we film.

Our pilot Snow & Ski Content Residency in August (check it out here), delivered with Defender (Land Rover NZ), Helly Hansen, DB Journey, Nikon, and more, proved the model works — with more than 812,000 combined following across athletes, brands, and crew. Teaser content alone on our new IG account delivered 50,000+ views, 1,600+ engagements, 123 shares, 40 saves, and drove strong inbound interest in the tourism experiences featured.

Our residencies now go beyond awareness — creating bookable tourism content powered by distribution.

program overview

  • Filming aligned with Broken Arrow SkyRace (19–22 June) and Western States Endurance Run (28-29 June)

  • Brand-integrated content across alpine, trail, and lake terrain

  • Athlete workshops with Aaron Lutze (ex-Red Bull, Ōura) focused on sponsorship and commercial strategy

  • Elite athlete dinner for advanced sponsorship and partnership insights with Aaron Lutze

  • Nikon NZ Talent Development Weekend: technical gear workshops and mentoring for up to 15 participants

  • Feature content produced with global media talent, including:

    • Global trail and adventure influencer (500K following)

    • MTB YouTuber (100K IG + 100K YouTube) creating a 12-minute tourism video

  • Long-form feature distributed via a digital news channel with a guaranteed 1.5M audience (Mercedes in-car, Samsung Smart TVs, airline in-flight)

  • Social event supported by our partners

Distribution & Reach

  • Digital News Channel: 1.5M guaranteed distribution in our Outsiders Adventure Tourism Segment that airs globally via Mercedes In-car, Samsung Smart TV, Airlines in flight.

  • Athlete, Creator/Media, Influencer Combined Following: 2.5M+ combined audience across US, and global adventure and action sports communities.

  • The Outsiders Platform: Long-tail evergreen content through our Bookable Trips platform → see example: NZ Snow Adventure

Partnership opportunities

  • Tourism Offices & RTOs: Showcase the region to your preferred target market. Guaranteed distribution of 1.5M.

  • Outdoor & Lifestyle Brands: Align with authentic athlete storytelling and world-class content.

  • Key tourism partners across accomodation, automotive brand or car rental, airlines: Inclusion in the bookable trip page launching post-residency, promoted across Outsiders channels for 12 months via a Meta campaign, and 12 months ‘always-on’ Meta spend.

want to get involved?

If you would like to explore partnering for this project Book a Meeting with Michelle Bates - LinkedIn

Let’s go.

Pictured in Kingston, New Zealand at Snowmoto: Justin Mayers (L) lead film maker and production partner (WestBank Media, US) and Michelle Bates The Outsiders Founder (R) - Photographer credit: Scott Ruzzene (AUS)