Multi-Brand Content Residencies Built for Cross-Pollination & reach
The Outsiders is built around the idea of world-building. Through our Content Residencies, we create the context for content — bringing athletes, filmmakers and brand partners together in adventure destinations for epic experiences, with our world-class filmmakers and photographers capturing the adventure as it unfolds in real time.
With athletes, brands and partners posting and resharing daily across the two-week project arc, this drives cross-pollination between aligned audiences and significant reach across today’s performance-led algorithms. Each residency brings together a combined average audience of 3M+ followers.
To build an ecosystem that brings outdoor brands, tourism partners, athletes, filmmakers, photographers, and storytellers together — creating work that inspires adventure and gets people outside.
We connect brands, destinations, and talent who live for adventure, building opportunities to create, share, and elevate.
Through our Elevation Fund, we reinvest 1% of annual revenue into the next generation of outdoor storytellers and athletes — offering support, visibility, and opportunities for emerging talent across the industry.
MISSION
About us
We create content in wild places.
We work with some of the best industry talent across snow, alpine, ocean, remote wilderness, and action sport.
Led by sports media veteran Michelle Bates (AUS/NZ) - the Outsiders are a global crew of filmmakers, photographers, travel writers, and creators who live and breathe adventure.
We’re a creative crew built from — and for — the mountains, trails, lakes, and oceans.
Pictured: Michelle Bates (Founder & Executive Producer), The Outsiders. Photographer credit: Scott Ruzzene
