SNOW & SKI US

content residency

Mammoth Mountain US | April 2026 (Dates TBD)

The Outsiders’ next Snow & Ski Content Residency will take place in California, US, in early April. A two-week snow and ski Content Residency focused on spring skiing and mountain storytelling in California’s Eastern Sierra. Filming will centre on athlete-led shoots, destination features, and brand collaborations that capture the energy of late-season snow and connect global audiences to place through authentic content production.

This two-week program brings together outdoor brands, elite athletes, and leading creatives to produce premium content in wild places — connecting global audiences to the landscapes and experiences we film.

Our pilot Snow & Ski Content Residency in August in Wānaka, New Zealand (check it out here), delivered with Defender (Land Rover NZ), Helly Hansen, DB Journey, Nikon, and more, proved the model works — with more than 812,000 combined following across athletes, brands, and crew. Teaser content alone on our new IG account delivered 50,000+ views, 1,600+ engagements, 123 shares, 40 saves, and drove strong inbound interest in the tourism experiences featured.

Our residencies now go beyond brand and athlete content, driving tourism outcomes for the places we visit — our bookable tourism content is further powered by distribution.

program overview

  • Filming aligned with spring skiing social calendar activities in the region

  • Brand-integrated content across alpine, trail, and lake terrain

  • Athlete filming days and missions

  • Nikon ZR Talent Development Weekend: Technical ski filming development day in field with Justin Mayers (Westbank Media, Jackson Hole)

  • Long-form tourism feature distributed via a digital news channel with a guaranteed 1.5M audience (Mercedes in-car, Samsung Smart TVs, airline in-flight)

  • Athlete workshops with Aaron Lutze (ex-Red Bull, Ōura) focused on sponsorship and commercial strategy

  • Elite athlete dinner for advanced sponsorship and partnership insights with Aaron Lutze

  • Social events supported by our lead partners

Distribution & Reach

  • Digital News Channel: 1.5M guaranteed distribution in our Outsiders Adventure Tourism Segment that airs globally via Mercedes In-car, Samsung Smart TV, Airlines in flight.

  • Athlete, Creator/Media, Influencer Combined Following: 3.5M+ combined audience across US, and global adventure and action sports communities.

  • The Outsiders Platform: Long-tail evergreen content through our Bookable Trips platform → see example: NZ Snow Adventure

Partnership opportunities

  • Tourism Offices & RTOs: Showcase the region to your preferred target market. Guaranteed distribution of 1.5M to target markets of US, Australia/New Zealand, Europe, Asia.

  • Outdoor & Lifestyle Brands: Align with authentic athlete storytelling and world-class content.

  • Key tourism partners across accomodation, automative brands and car rental, airlines: Inclusion in the bookable trip page launching post-residency, promoted across Outsiders channels for 12 months via a Meta campaign, and 12 months ‘always-on’ Meta spend.

want to get involved?

If you would like to explore partnering for this project Book a Meeting with Michelle Bates (LinkedIn) or Justin Mayers

Let’s go.

Pictured in Kingston, New Zealand at Snowmoto: Justin Mayers (L) lead film maker and production partner (WestBank Media, US) and Michelle Bates The Outsiders Founder (R) - Photographer credit: Scott Ruzzene (AUS)