Trail Series
wānaka, new zealand (august 2025)
Our pilot Trail Series Content Residency in Wānaka, New Zealand, brought together global brands, world-class filmmakers, creatives, and athletes to refine our Content Residency model for content creation before we expand globally — one built on cross-pollination, collaboration, adventure, and connection to place.
Over two weeks, we captured human-powered adventure across the Southern Alps, from backcountry to heli-access zones – highlighting Wānaka as a world-class destination for movement, exploration, and connection to the outdoors. Working alongside local tourism partners, the residency highlighted not only the performance side of the landscape but also the recovery, community, and slower moments that define the full trail experience.
Key Outcomes
1.2M + total followers across athletes, brands & crew channels for the project
56 K + organic video views within two weeks on our Instagram channel of only 290 followers (as at February 18), new followers 62
1,300 + engagements
Talent Development Weekend Program delivered in partnership with Film Queenstown Lakes & Nikon saw 19 participants engaged from the local regions and Australia
Special thanks to the crew & athletes involved in our first Trail Series Content Residency
Jay French (NZ based, Director of Photography, Freeride Media)
Oscar Searle (NZ based, Filmmaker, Drone, Creative Wave Media)
Global athletes Casey Brown (MTB), Robin Goomes (MTB), Conor Macfarlane (MTB), Braden Currie (Trail running/Iron Man)
And to our incredible partners who we were so stoked to work with
