PARTNERSHIPS

FY 2026 / 2027

Global multi-residency partnerships across snow/ski & run/MTB/HIKE

The Outsiders partners with category-leading brands to deliver multi-week content residencies across the world’s most inspiring outdoor destinations — bringing together elite athletes, world class filmmakers, photographers, music, and storytellers.

Our new annual partnership model is designed for a small group of aligned brands to be embedded across all Outsiders residencies — spanning Snow / Ski and Run / MTB / Hike categories — with consistent visibility and content across multiple markets and categories across the year. Ultimately we are wishing to have multi-year ongoing partnerships to further deepen the outcomes.

Our pilot residency included Defender, Nikon, DB Journey, Helly Hansen, and more. “WOW - the content is awesome!” global brand that we nailed the brand guidelines on, delivering above and beyond expectations. This brand, one of multiple, has now come onboard, ongoing across markets.

THE RESIDENCY MODEL

Each Outsiders residency runs for two weeks and is designed to create authentic moments out in the field — opposed to staged campaigns.

Across each project:

  • Athletes, creators and our film crew are on location capturing content organically as epic adventure unfolds in real time.

  • Each residency delivers 1–3M+ combined collective following, with daily posting occurs across athlete, creator, partner and Outsiders channels throughout the two-week block, driving significant momentum and organic reach, shares, engagement, and saves over the project arc. This model has been designed for current platform algorithms, where distribution is no longer follower-led, but driven by content performance and engagement.

  • Still and motion asset selects are provided after each residency from the organic content capture for global use on partner social channels. Additional licensing available separately.

  • Residencies will also now feature live stream DJ sets in wild locations that are cinematically filmed for YouTube evergreen video — creating additional cultural reach beyond sport and outdoor alone.

View Outsiders Pilot Content Residency → 1,600 + engagements / 40 saves / 123 shares on teaser content on our new IG account alone

FY 26/27 RESIDENCY CALENDAR

8 residencies across key markets, covering opposite seasons. If you are into snow sports, you are generally into RUN/MTB/HIKE in the off season. This audience tends to visit the locations we are holding the residencies. It is all deeply connected and considered.

Q3 2026

June — Truckee Tahoe, California (RUN / MTB / HIKE)
September — Wānaka, New Zealand (SNOW / SKI)

No residencies scheduled in Q4

Q1 2027

January — Hokkaido, Japan (SNOW / SKI)
February — Wānaka, New Zealand (RUN / MTB / HIKE)
March — Revelstoke, Canada (SNOW / SKI)

Q2 2027

April — Mammoth Mountain, California (SNOW / SKI)
May — Hakuba, Japan (RUN / MTB / HIKE)
June — Revelstoke, Canada (RUN / MTB / HIKE)

PARTNER INCLUSION FURTHER DOWN

CONTENT STYLE

You can now book our brand trips on the new Book Our Trips section on our website - no gatekeeping here. Our first bookable trip is now live from our New Zealand Snow Content Residency. You’ll find all the experiences and links on the trip pa
We hit the road in New Zealand this month with @dbjourney and Defender. We threw the bags into the back, and drove off into the mountains. Stills 1-2 photographer @jayfrench Still 3 photographer @scottruzzene Pictured @justinmayers #Defender
Thank you @snowmoto_nz for taking us all for a brap in the mountains. Google review “Just as fun as it looks.” Incredible stills captured by @scottruzzene @justinmayers @samleviings @mish_maree
Crew drove up to Aoraki / Mt Cook from Wānaka for the day to film with @mtcookskiplanesandhelis and @inflite.nz We were in safe, seasoned hands with our ski plane pilot Morris who taught us about this very special place (pictured). Captured by @j
The first few days of our Content Residency in Wānaka, New Zealand. Captured by @jayfrench @justinmayers @samleviings @mish_maree

PARTNER INCLUSION (ANNUAL)

Partners receive inclusion across all 8 residencies across the year, including:

  • Brand integration across Snow / Ski + Run / MTB / Hike categories

  • Daily social tagging and organic inclusion across a 1–3M+ combined following per residency

  • Organic stills and video selects from each residency for social use

  • Outsiders manage all project delivery, including talent, logistics, budgets, contracts, and on-ground operations. Athletes will be paid to participate. Partnerships are structured as an annual commitment that covers all project costs and management fees across the calendar — with no hidden costs.

  • Inclusion in The Elevation Fund - The Outsiders’ long-term commitment to reinvesting in athlete and creative development across the regions and places we visit with the residencies.

We work with a small number of non-competing partners across automotive, connectivity provider, headphones, airline, luggage and camera brand. Transparency and approval of brand alignment will be provided to ensure meaningful integration and cultural alignment.

NOTE: We are not exploring energy drink brands or apparel so that athletes coming to the residencies won’t have any sponsor conflicts with our partners.

ABOUT THE OUTSIDERS

The Outsiders is led by Michelle Bates (Founder & Executive Producer, AUS/NZ LinkedIn) and creative lead Justin Mayers (Director, Westbank Media, US). We work with some of the best industry talent across snow, alpine, ocean, remote wilderness, and action sport. We’re a creative crew built from — and for — the mountains, trails, lakes, and oceans.

LET’S TALK

If this feels aligned, let’s chat?

→ Schedule a meeting with Michelle to explore