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Welcome to The Outsiders

The Outsiders is built around the modern marketing concept of world-building.

Marketing is evolving, and we are building a new space for brands to connect in a meaningful way — a way that benefits everyone in the ecosystem, and gives as much as it takes.

Through our flagship Content Residencies, we bring athletes, filmmakers and brand partners together in adventure destinations for epic experiences, with world-class filmmakers and photographers capturing the adventure as it unfolds in real time.

The brief? Have an epic time, and share it as it unfolds. That is it. When everyone is having an epic time, the content hits.

With athletes, brands and partners posting and resharing daily across a two-week trip, this drives cross-pollination between aligned audiences and significant reach across today’s performance-led algorithms. Each residency brings together a combined average audience of 3M+ followers, totalling 30M+ across our first global series.

Our pilot Content Residencies were epic. Check them out here. Our SNOW pilot had Finn Bilous, Ben Richards and a whole crew of legends riding Snowmotos in the backcountry, landing helis on glaciers, and enjoying locally foraged fire cooking with world-class chef Dane Archer. Our TRAIL pilot saw Casey Brown and Conor Macfarlane helibiking in the backcountry, Robin Goomes whipping around the South Island in a Defender, and world champion Ironman Braden Currie on a sunset mountain mission chasing golden light on a ridge line on a private mountain with insane views — followed by sauna and cold plunge recovery.

Our first global series spans the US, Canada, Japan and New Zealand across two categories — SNOW and TRAIL. We will expand into Europe and additional categories after the first global series rolls out. See locations and dates: https://for-outsiders.com/content-residencies

Each residency is structured with:
- 2 global, established athletes
- 2 up-and-coming global athletes
- Local athletes connected to the destination
This drives organic energy, authentic content, and outcomes beyond the project itself — across relationships, knowledge sharing, sponsorship and future opportunities.
Each residency is supported by a global-level film and photography crew. Premium content is captured daily in the field, with edits turned out across the two-week arc.
Week one
- Welcome dinner
- Two high-energy tourism experiences
- Recovery and wellness woven throughout (sauna and cold plunge where available)
- Group dinners, downtime, free time and social flow
Week two — locals week (optional participation)
- Opportunity to access crew for personal filming (availability dependent and shared across athletes)
- Option to engage crew for sponsor-led shoots or collaborate with others
- Local athletes and creatives woven into the week for filming and good times
Only week one is required. You’re welcome to continue through week two, or leave earlier if needed.
Athletes selected into the residency are fully supported:
- Cash participation fee
  - $2,000 USD (established athletes, 50K+ following)
  - $1,000 USD (up-and-coming athletes)
- Flights (booked by The Outsiders)
- Accommodation (1–2 weeks)
- Daily dinners provided
- Airwallex digital Visa card
  - $100 per day (in local currency)
  - Used for breakfast, lunch, coffee and personal spend
  - Any unused balance is yours to keep at the end of the trip
- $150 Uber credit for airport transfers
- Partner brand gifts delivered prior to travel
- Holafly global annual unlimited data eSIM plan (~$1,000 USD value to support your travel across the year)
- World-class creative crew capturing content (Available for personal filming on request)
Everything is designed so you’re not thinking about logistics or managing expenses out of your own cash to be reimbursed later — we want you to have an epic time.
Content is created as it naturally happens.
- Collaboration on Outsiders Instagram grid posts when featured (we do 9 grid posts across the two weeks, 3 collaboration posts are required)
- Story tagging of partners as the trip unfolds (a checklist will be provided)
- Pre-trip Story post
No scripts. No forced moments.
Partners are integrated based on how we already travel — so content feels natural, not transactional.
You work hard to curate your content and social media brand that supports your personal brand. We respect that — we are not here to make anything feel promotional.
We approach this as authentic partnerships that are genuinely great for your audience.
The residencies are designed to extend beyond the trip itself.
They create:
- Direct connections with global brands
- New sponsorship opportunities
- Ongoing creative collaborations
- Long-term relationships across athletes and industry
The Elevation Fund is also in place to further support the ecosystem, providing funding and opportunities for athletes and creatives including film funding, grass-roots event funding, and career development support.