this isn’t a shoot.
it’s a content system.
“The Outsiders brings together athletes, brands and destinations to create instantly measurable outcomes through a global series of Content Residencies.”
— Michelle Bates (pictured right), Founder & Executive Producer, The Outsiders
Justin Mayers (L), Michelle Bates (R) during The Outsiders pilot SNOW residency. Photographer credit: Scott Ruzzene
ABOUT
Our global series captures real-world adventure with world-class crew and 40 of the world's leading snowboard, ski, MTB and endurance athletes.
Content is captured and shared in real time across athletes, brands and partners—building reach, context and connection through a distributed network.
Distribution is powered by collaboration, with content living across The Outsiders, athlete and partner channels.
We have built a world people can follow—and step into themselves.
Audiences can book the flight, stay where we stay, buy the gear we use, and experience the adventures they see.
HYBRID FORMAT
We run a format we call a Content Residency to drive shared outcomes.
Reduced production costs (70% AV cost savings)
Networked distribution & reach
Instantly measured outcomes & ROI
at a glance
50 of the best ski, MTB & endurance athletes.
World-class film crew.
10 months.
13 destinations.
Multi-brand reach.
REAL adventure as it unfolds.