About us
“We bring outdoor brands, athletes and destinations together for shared outcomes — engineered to deliver measurable ROI and tangible impact for every partner.
This isn’t a siloed shoot. It’s a content system that captures real adventure and brings audiences into a world they can discover through their phone — and experience for themselves.”
— Michelle Bates (pictured right), Founder & Executive Producer, The Outsiders
Photographer credit: Scott Ruzzene
How We Work
Our Global Series visits adventure destinations and captures real-world adventure with world-class crew and 40 of the world’s leading snowboard, ski, MTB and endurance athletes — sharing the adventure as it unfolds.
These residencies are multi-brand and multi-layered by design.
Content is captured and shared in real time across athletes, brands and partners — building reach, context and connection across a distributed network. Distribution is powered by collaboration, with core content living on The Outsiders channels and amplified across aligned audiences.
A world people can follow — and step into themselves.
Audiences can book the flight, stay in the same places, use the same gear, and experience what they see.
This isn't a shoot. It's a system.
The annual Global Series is our core content engine — spanning 10 destinations and 40 athletes across the series.
We funnel audiences through to trip booking pages on Outsiders-Travel.com, where people can book what they see, purchase products featured in content, and connect directly with partners to bring their own adventure to life.
Outcomes
• High-quality, authentic content
• Distributed reach across aligned audiences
• Increased consideration and demand
• Customer acquisition
• Brand positioning
• Evergreen content assets