Thinking of joining The Outsiders crew?
Take a little scroll to find out what the deal is…
G’day!
*I actually never say G’day, more like Hey!
I am so glad you have found your way here to learn a little more about what it could mean to potentially work together, can I just say… I am PUMPED you are here.
Who the bloody hell am I? Well, I ran a successful Australian PR agency for 15yrs, we specialised in tech and sport, and randomly, Jamie Oliver. 🤷♀️
Those years stuck in an office, chained to my computer caught up with me, I am an Outsider after all. I wanted to be outside more. Enter, The Outsiders. All of my agency experience and contacts - meets outside.
My strengths include content strategy, pitching new work, delivering client outcomes, operations, big picture thinking, and basically just having the audacity to do things differently.
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A little more about who I am;
I am a very average trail runner but I am so scared of danger noodles (Snakes), so, catch me in NZ
I grew up in the bush in country NSW (Northern Rivers before it was cool), completely off grid. My dad logged the land and built our cabin with his bare hands. We didn't have electricity (inc TV!) until I was 8.
I love cooking with fire, if the grid goes out - I am ready.
What if work could look exactly like we wanted it to be?
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Flexible, talent focused projects with Outsiders working on outside projects (adventure brands, sport, travel and tourism)
Freedom to choose projects, only accept projects if it is a hell yes for you. Hot take - that leads to better work.
Consistent pipeline of work - we are focusing on building the 'bread and butter' recurring work to provide stability and delivering bigger dream creative projects over the top.
Support you in building on what you want your work life to look like, your success - is our success.
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Outside of the existing client work we will be servicing, we want to understand what kind of work YOU ideally would want, so we can pitch out work that you are STOKED about. Our approach is to start with building recurring 'bread and butter' style work to provide consistency, and then develop bigger dream creative projects over the top. It is all in your control though, if you decide to join us, we will learn from you what you want project wise and go from there.
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We are building an environment that offers absolute freedom from shackles or commitment. You are welcome to jump in, accept as little or as much work as you want, and tap out whenever you want. We essentially want to create a brand that allows you to operate as freely as you do, but supports you like you are in a crew - we have got your back as much or little as you prefer.
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We are building a team of talented creatives, who love to be outdoors and live with adventure - this comes through in our work. People who have complementary disciplines. Our goal is to create a crew of people who can keep doing their thing in their often solo work life, but can enjoy the benefits of being in a team environment where we can all support each other, knowledge share, and connect. Rising tides!
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As part of being an Outsider, we will be available to support you with your work goals (even outside of the work we do together), and are excited to be in your corner. Sometimes, even having someone to bounce something off (that gets it), is game changing. Think contracts, negotiations, strategy, feedback on work, whatever.
Available to you if you would like;
Monthly 1-on-1 meeting with Michelle to brainstorm and ideate your dream projects
Quarterly crew virtual catch up where we knowledge share on subjects that we can all level up with - whether creative, industry insights, commercialising, contracts, negotiating, usage, learning our craft, networking, making your business profitable, etc
Annual Outsiders meet up (doubles as a project so it is mostly paid for/comp'd) - adventure retreat to dream up projects for the following year, and connect face to face, outside. Magic really does happen when we get these moments together.
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Client briefs come in, our HQ team figure out who could be suitable and bring it to you for consideration
HQ pitch new project ideas to brands, will check with you first
You can dream up projects, and we can help pitch them in and commercialise them
You might be wondering how the agency will make money? We will make sure to be clear on what your rate expectations are (in fact, we have frequently increased people's rates in the past), and then add service and management fees alongside that. If work comes through that isn't viable to cover both parties, we are happy to handball it to you to manage yourself.
We handle the contracts, client service, making sure the project is on time and in budget, the payments and basically everything outside else outside of your craft.
We have clients pay upfront for projects, or for significant budgets we do 50% deposit, and milestone payments. Monthly upfront for retainer clients. We do a fortnightly pay run. The aim of the game is make working together easy and take some pressure off the ‘creative/freelance life’ strains that we know so many in this industry battle - we move that money to you as swiftly as possible.
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If what you have read has given you any kind of stoke, then that is a positive sign! We aren't going to be for everyone, but we will be a great fit for some.
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Reach out with your expression of interest in collaborating, my email is a scroll down below
Onboarding meeting with me (admin, your vision, understanding you, dream projects, getting your work rates)
I get to work!