Content. Storytelling. Connection. Results.
We collaborate with some of the world’s best filmmakers, photographers, travel writers, and creators to tell real stories for outdoor & adventure, travel & tourism, endurance sport brands, insurance & car brands, and more.
From full-service content production to athlete content residencies, we help brands reach people who live for the outdoors.
Your team of Outsiders, on the way with your stoke. Skrt Skrt.
What we offer
We create stories that move.
Whether it's a single shoot or a full content campaign, we collaborate with brands to capture powerful, real-world moments in wild places.
Our services include:
Content Production: Video, photo, reels, social assets, short films
Storytelling and Editorial: Articles, interviews and features that bring brand values to life
PR and Communications: Media strategy, athlete profiling and content-led campaigns
Sponsored Athlete Content Residencies: Immersive multi-week athlete experiences combining brand exposure, premium content creation for sponsors in wild places, in-house podcast studio, in-house media and PR service and intensive, gear testing, brand seeding, and personal development
How do we do this?
We make it our mission to be EASY to work with, and enjoy our work together
We treat your budget as our own, every dollar has to WORK hard for ROI
We deliver results that make you STOKED
Let’s create something that connects and delivers STOKE.
Whether it’s a story from far away wild places, a content campaign that feels human, or an evergreen film project that is absolutely unforgettable and delivers year after year. Book a time to chat
About us
The Outsiders is a content agency led by industry veteran Michelle Bates (AUS/NZ), with a global network of photographers, filmmakers, travel writers and creators who live and breathe adventure.
We are not a traditional agency. We are a creative crew built from and for the mountains, trails, rivers and oceans.
We specialise in content that connects, stories that stick and brand content that really delivers.
We work with the best industry talent, across our playing fields.
From top-of-their-game established talent, to break through rising talent that can have your jaw on the ground at what they can deliver.
