What is a Content Residency?

Our Content Residencies are The Outsiders’ flagship offering - an immersive multi-week creative residency that brings together brands, athletes, and world-class creatives in incredible outdoor locations.

The key to why our content delivers? We have a bloody good time.

We curate brand integrated experiences and moments that audiences want to be a part of. We layer custom brand shoots, athlete events and tourism experiences - so we can share the beautiful places we visit in a way that others can then access for themselves. We connect outdoor brands to the places Outsiders seek.

Why We Built It

Marketing is evolving, fast. Traditional shoots can be siloed. We create conditions where creativity flows naturally, where brands and athletes embed deeper in community and culture, and where content unfolds as experiences take place. We had a theory that we wanted to test, where we bring complementary brands, athletes, creatives together and connect them deeper to the places we visit. The result from our first Content Residency far surpassed the outcomes we could have imagined.

Inside a Content Residency

  • Commercial Production – Brand and athlete shoots designed to deliver premium content in world-class outdoor environments.

  • Epic Experiences - Adventures, missions, and moments that bring the stoke, content always hits harder when you are having a bloody good time.

  • Creative Collaboration – Filmmakers, photographers, and athletes working side by side to create content that hits.

  • Cultural Connection – Collaborations with local voices and communities that connect to place, culture and history.Cultural Connection – Collaborations with local voices and communities that connect to place, culture and history.

  • Community & Development – Connecting with local emerging creatives to share knowledge, skills, and build lasting connections with the places we visit.

Who is it For?

  • Brands seeking premium content that delivers visibility.

  • Athletes wanting to build on their performance content with premium content that highlights who they are outside of their athletic results, building deeper brand and connection.

  • Creatives looking to collaborate in incredible environments, grow their craft, and produce work alongside global brands.

Why It Matters for tourism?

Each Content Residency goes beyond production - it acts as a catalyst for tourism. By aligning with seasonal flows between hemispheres, we connect adventure audiences across the US, New Zealand, and beyond.

We create premium, bookable tourism content that sparks awareness and drives visitation. Through curated packages and offers, we turn inspiration into action - helping audiences not just see these places, but plan their trip and experience them for themselves.