We partner with outdoor brands and world-class creatives across snow, alpine, and ocean to create content that inspires adventure.
Each project is designed to live beyond the screen — connecting audiences to bookable experiences and turning inspiration into real life adventure.
adventure content that goes beyond the screen.
what we do
We work with outdoor brands, athletes, tourism partners, and creatives to produce content in the outdoors.
To build an ecosystem that connects outdoor brands, tourism, athletes, filmmakers, photographers, and storytellers — inspiring adventure and getting people outside.
The Outsiders is creating space for collaboration between the people and partners shaping the future of the outdoors. We bring together brands, destinations, and people who live for adventure — building opportunities to connect, create, and elevate together.
Through our Elevation Fund, we reinvest 1% of annual profits directly into the next generation of outdoor storytellers, creatives, and athletes — providing support, visibility, and pathways for emerging talent across the industry.
MISSION
About us
We create content in wild places.
We work with some of the best industry talent across snow, alpine, ocean, remote wilderness, sky, and sport.
Led by sports media veteran Michelle Bates (AUS/NZ) and Justin Mayers from Westbank Media (US) whose work spans some of the most biggest names in snow/ski - the Outsiders are a global crew of filmmakers, photographers, travel writers, and creators who live and breathe adventure.
We’re a creative crew built from — and for — the mountains, trails, lakes, and oceans.
Pictured: Justin Mayers (Director, Westbank Media) and Michelle Bates (Founder & Executive Producer), The Outsiders). Photographer credit: Scott Ruzzene
