We deliver outdoor brand content that goes beyond the screen.
turning inspiration into adventure.
The Outsiders creates immersive content residencies that bring together brands, athletes, and tourism operators in the world’s most inspiring outdoor locations. We design campaigns that not only deliver high-end adventure storytelling, but also connect directly to bookable tourism experiences. This unique model ensures that the content we produce doesn’t stop at reach and awareness — it drives real-world outcomes for both brands and destinations, turning inspiration into bookings, visitation, and long-term brand affinity.
What we offer
Outsiders Content Residencies
Immersive, multi-week brand experiences in world-class locations. We combine athlete and creator events, premium content production, and brand seeding to deliver awareness, cross-pollination, and visibility at scale. Focus: Brand awareness / top of funnel.
Outsiders Brand-Integrated Adventure Tourism Trips
We work with destinations and outdoor brands to create epic bookable experiences. From heli drops to backcountry trails, we produce high-end video, stills, Reels, ads, and evergreen assets - then host and run campaigns to drive results. Focus: Moving audiences from awareness to engagement / middle of funnel.
Outsiders Mates Rates Mailing List
Where our audience converts. Exclusive offers, early access trips, and curated Outsiders picks that deliver value to our audience and results to our partners. Focus: Conversion.
Additional services delivered by our partners
Editorial, PR & Media Relations
Our PR partners know the outdoor space. From media features and gear placements to strategic campaigns, they amplify your story in the spaces that move culture and credibility.
Commercials & Action Sports Films
Higher-scale productions delivered by Westbank Media (US). Feature-length commercials and action-sports films for when you need the highest level of storytelling and craft.
Let’s bring something to life that delivers.
About us
We work with some of the best industry talent across snow, alpine, ocean, remote wild places, sky, and sport.
The Outsiders is a led by sports media industry veteran Michelle Bates (AUS/NZ), with a global network of photographers, filmmakers, travel writers, and creators who live and breathe adventure.
We are a creative crew built from and for the mountains, trails, rivers, and oceans.
We specialise in content that really delivers.
